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Oliver Buchannon
Mehran Bagherzadeh
The Quiet Exit

Jun 15, 2026

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8 min read

The Quiet Exit

What the absence of a follow-on filing tells you, and why the disclosure record is built to show you beginnings but not endings.

Mehran Bagherzadeh
Mehran Bagherzadeh
The First-Cheque Signature

Jun 8, 2026

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7 min read

The First-Cheque Signature

What a company’s debut promotional disclosure predicts about the next six months

Mehran Bagherzadeh
Mehran Bagherzadeh
The Convoy: What Three Firms in One Filing Window Actually Tells You

Jun 1, 2026

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6 min read

The Convoy: What Three Firms in One Filing Window Actually Tells You

A single hire is a hypothesis. Two firms is a strategy. Three or more in the same disclosure window is a convoy, and it reads very differently from the sum of its cheques.

Mehran Bagherzadeh
Mehran Bagherzadeh
The Catalyst Clock: Why When a Campaign Launches Matters as Much as Who Runs It

May 25, 2026

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5 min read

The Catalyst Clock: Why When a Campaign Launches Matters as Much as Who Runs It

Promotional spend rarely fires at random. It clusters around the events that move a stock, and the timing itself is the tell.

Mehran Bagherzadeh
Mehran Bagherzadeh
The Renewal Tell

May 18, 2026

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6 min read

The Renewal Tell

Why a second cheque to the same firm says more than the first

Mehran Bagherzadeh
Mehran Bagherzadeh
The Budget Ladder: What Campaign Size Actually Tells You About a Promotional Cycle

May 11, 2026

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8 min read

The Budget Ladder: What Campaign Size Actually Tells You About a Promotional Cycle

Read the Budget Before the Agency. The Size of the Cheque Tells You What Management Is Actually Buying.

Mehran Bagherzadeh
Mehran Bagherzadeh
The Repeat Players: How a Small Cluster of Firms Quietly Runs Most of the Promotional Market

May 4, 2026

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9 min read

The Repeat Players: How a Small Cluster of Firms Quietly Runs Most of the Promotional Market

Once You Know Which Names Keep Recurring in the Disclosure Filings, the Promotional Market Stops Looking Fragmented

Mehran Bagherzadeh
Mehran Bagherzadeh
The European Connection: Why German Retail Money Is Quietly Funding Half the Promo Cycle

Apr 27, 2026

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8 min read

The European Connection: Why German Retail Money Is Quietly Funding Half the Promo Cycle

Euro Denominated Marketing Mandates Are Showing Up in TSXV and CSE Filings With a Frequency Most North American Investors Have Yet to Notice

Mehran Bagherzadeh
Mehran Bagherzadeh
The Two Step Playbook: What Happens After the Campaign Cheque Is Cashed

Apr 20, 2026

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7 min read

The Two Step Playbook: What Happens After the Campaign Cheque Is Cashed

How Disclosed Filings Reveal the Most Predictable Pattern in Small Cap Promotions

Mehran Bagherzadeh
Mehran Bagherzadeh
The Promotional Dollar Map: Which Sectors Are Winning the Battle for Retail Investor Attention in 2026

Apr 13, 2026

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1 min read

The Promotional Dollar Map: Which Sectors Are Winning the Battle for Retail Investor Attention in 2026

Nearly one in three promotional dollars is chasing gold. Here is what the other two thirds are telling you about where the market is headed.

Mehran Bagherzadeh
Mehran Bagherzadeh

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